Ameritas Direct The No-Load Insurance Pioneer

1-800-555-0955

T. Rowe Price
Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. is an investment management firm offering individuals and institutions around the world a unique combination of investment management excellence, world class service and guidance. T. Rowe Price's disciplined, risk-aware investment approach focuses on diversification, style consistency and fundamental research. A financially solid, independent organization with strong employee ownership, T. Rowe Price had $482 billion in assets under management as of 12/31/10.

Investment Option Firm/Fund T. Rowe Price	Asset Category	Risk/Reward Potential	Objective/Primary Investments
Blue Chip Growth	Large Cap Growth	1 2 3 4 5	Seeks long-term growth of capital by investing primarily in common stocks of well-established large and medium-sized companies with the potential for above-average earnings increases. Current income is a secondary objective.

Information on the risk ranking of investment options is provided by Ameritas Life Insurance Corp.'s Investment Products Group, and is provided as impersonal information, and not as investment advice. The Investment Products Group is not advising you personally concerning the nature, potential, value or suitability of any particular investment option. The provision of a risk ranking does not constitute a recommendation that any particular investment option is suitable for any specific person. Risk rankings are prepared from sources believed to be reliable, but the sources are not guaranteed and may not be accurate. Please consult with your own advisers concerning the advisability of selecting particular investment options within your policy. Risk rankings range from “1” (lower risk and lower reward potential) to “5” (higher risk and higher reward potential).

T. Rowe Price is a registered Trademark of T. Rowe Price Group, Inc.

Ameritas No-Load Variable Annuity (Form 6150) and GLWB Rider (form 4901) are issued by Ameritas Life Insurance Corp. and underwritten by affiliate Ameritas Investment Corp. Product not available in NY.

Variable annuities are suitable for long-term investing, particularly for retirement, and are subject to investment risk, including possible loss of principal. Before investing, carefully consider the investment objectives, risks, charges, expenses and other important information about the policy issuer and underlying investment options. This information can be found in the policy prospectus and investment option prospectuses available on this website or by calling 800-555-0955. Read the prospectuses carefully before investing.

ADVAW 003 Rev. 5-11